By Chaplain Mike.
According to Rick Warren, Easter is about “growing your church.” He exhorts pastors in a recent Christian Post article to “use Easter” to break growth barriers in their congregations.
Easter, a means to an end.
A prime marketing opportunity for the real business of evangelicalism: church growth.
- Not worship.
- Not celebrating and praising the risen Christ for his sake.
- Not coming together as the family of God to confess our resurrection faith.
- Not witnessing the baptisms of those who have died to sin and been raised to walk in newness of life.
- Not hearing the Good News of God’s in-breaking kingdom proclaimed for the joy and assurance of his people.
- Not an opportunity for the pastor to instruct the congregation with Biblical perspective and theological depth on the meaning and significance of the finished work of Christ, which defeated sin, death, and evil forever.
- Not partaking of the wine and bread and experiencing the presence of the living Christ in our midst.
- Not introducing a new season of the Church Yearâ€”the Great 50 Days of Easterâ€”when we learn together how walk with Jesus in newness of life.
- Not being sent forth into the world to be resurrection people with a resurrection message in a world longing for life.
No, pastor, according to Warren, Easter is a day to be “leveraged” so you can have a bigger church!
Here’s his counsel:
Leverage the day. Make sure youâ€™re putting your best foot forward that weekend. Promote Easter as much as possible and then make sure youâ€™re ready for the people when they come.
Also, give people something for their heart, for their head, and for their hand. Give them inspiring music for their heart. Give them a practical message for their head. And you put something in their hand they can take home.
Finally, start a series at Easter. This will encourage your Easter guests to come back the next week because they want to hear whatâ€™s next in the series. Pick something that connects with your community. You know what theyâ€™re dealing with. Tell them what the Bible says about it and provide practical help.
This Easter can be huge for your church. It can be just what you need to take your church to the next level.
Not one word about Jesus.
The greatest day in the Christian year, the greatest event in history has become an opportunity for a “practical message” that will pack ’em in and keep ’em coming back and help you overcome a dreaded “attendance barrier.”
Words fail me.
If this doesn’t represent everything that is wrong with American evangelicalism, what does?