UPDATE II: Can anyone in a Lifeway Store or working for Lifeway confirm that Lifeway is selling this book? Please tell me it isn’t true. If TIME Magazine can tell us this fraud is a prosperity preaching wolf in sheep’s clothing, what does CBD know that TIME doesn’t? UPDATE: Ed Stetzer is in the comments with a response. Short version: They will order it, but they want to recommend customers avoid it. That’s about a C+, but I’m glad it’s not what I was afraid I’d hear. Thanks Dr. Stetzer.
Smith compared Osteenâ€™s preaching to Norman Vincent Pealeâ€™s, and Osteen agreed.
â€œItâ€™s amazing,â€ Osteen said. â€œI was preaching two or three years when someone gave me one of his books. I was going to say, â€˜He thinks like me.â€™ I think like him. It seems like itâ€™s the same base there. God is on our side and if you think right, I believe, like Norman Vincent Peale did, that your life follows your thoughts. You get up negative, oppressive, youâ€™re (sic) day will go that way.â€
Did someone once say “I find Peale appalling and Paul appealing?” Not Osteen.
I just received your September-October 2007 catalog, and on the front cover, top of the first column, is the new book by Joel Osteen, Become a Better You. Forty percent off. You obviously want a lot of people to buy it.
On your web site, you feature Mr. Osteen’s new book with a video, an endorsement from Osteen himself and the following endorsement from you.
How often have you said to yourself “I can do better” and yet, for some reason you never seem to achieve the “better”. Instead you settle for what you have and refuse to let go of the disappointments and failures that seem to plague you. Well Joel Osteen is here to help. In his much anticipated book Become a Better You he reminds us that God does not want us to settle. His plan is to have us continually rise to new levels even if we are thriving and enjoying life. Using 7 simple keys, devotions and personal testimonies, Joel will show you how to discover your unique purpose and destiny so you can leave a lasting impression on generations to come.
I wonder if you have noticed that Mr. Osteen is not a teacher of the Gospel of Jesus, but a motivational speaker and the primary promoter of the American prosperity Gospel that is poisoning millions of minds all over the world?
Why is Mr. Osteen pre-featured on your front page? Why is his book highlighted? Is it because Mr. Osteen’s power to create sales is the “golden goose” in publishing and you are going to ride his sales as far as possible? I can’t believe it’s because, as a business serving Christians, you actually believe that what’s best for us is the teaching of Mr. Osteen, who has said that the cross of Jesus and the historic orthodox Christian message are of no interest to him. I can’t believe it’s because Mr. Osteen represents a message that should be heard in every pulpit in America. I can’t believe it’s because Mr. Osteen’s prosperity Gospel is what we should be giving to our children and to new believers.
No, it must be because it’s going to make you a lot of money.
If CBD now believes that motivational speakers are communicating the Gospel, please say so, because millions of people trust your business and endorsement. If you believe Mr. Osteen is good for evangelicalism, despite his devotion to materialism, prosperity and self-improvement, perhaps you should explain who the “evangelicals” are that you are seeking to serve? I would assume that a whole warehouse of motivational, positive thinking, New Age books would now find a way to fit into CBD’s definition of “helpful.”
In your endorsement, you are quite specific about this book and how it will help us. How do we know God wants us to “rise to new levels?” I thought the Gospel was about stepping down to serve, not stepping up to prosperity and wealth? Was I wrong? Where does Jesus talk about 7 Simple Keys to understanding my destiny? Do you really mean to say that disappointments and failures occur because we “hold on to them?” Could you explain this to the parents sitting in the children’s ICU?
I guess I’m more disappointed with your endorsement of the book than I am your decision to sell the book. I like to think that organizations like yours don’t fall under the mantle of “sell anything for the profits, even if it’s spiritual poison,” but it seems you will not only sell anything, you’ll cook up an endorsement and say whatever it takes to lure in the hurting, the poor and the disadvantaged to the book. False hope is a small price to pay for big sales.
I’m not an agent of God’s judgement, but I’m fairly certain that when God judges the works and deeds of all persons in the light of Jesus, the words you’ve placed in the service of Joel Osteen, and the credibility you’re giving to him and his motivational, non-Gospel message of prosperity, will come back to you. I’m also modestly sure you know that, and it doesn’t matter much, because you’re going to sell some books in the meantime. It’s your best life NOW, so to speak. Hang the “later.”
Joel Osteen on the front page of your catalog says volumes about your business and what you love. If you believe Jesus has a neutral view of a message that hides the cross behind promises of real estate and American-style prosperity, you should revise your version of Jesus.
What an embarrassment to your business and to all of us who have purchased from you.
P.S. I count 6 grammatical errors in the endorsement. Become A Better Proofreader might be a book to look for.